Zakia Dip has a successful Lebanese traiteur – Shahawate Loubnane – in Casablanca, Morocco. Due to the impact of the Covid-19, she had to reinvent her business. It was a success.
Zakia's entrepreneurial journey
Zakia Dip has a successful Lebanese traiteur – Shahawate Loubnane – in Casablanca, Morocco. Due to the impact of the global pandemic of Covid-19, her business declined. Instead of closing the company, she decided to investigate other possibilities. Fortunately for Zakia, the YMCB programme’s social media promotion went beyond Europe, reaching her in Morocco, where her son saw the advertisement and told her about it.
They contacted EnterStart, the organisation working with YMCB in the Netherlands, for more information. Unfortunately, she was not able to attend the YMCB training in May since she was hospitalized. After recovery, she and her son successfully attended the regular SME development training program of EnterStart, and the peer-to-peer group for Morocco.
After online mentoring by EnterStart for two weeks, she developed a new activity: selling frozen Lebanese snacks (falafel, kibbe, fatayer, etc.) to minimarkets. They started testing products, designing packaging, and negotiating selling points in supermarkets right away. In July, the new activities were launched. The products have been well received and are a great success.